Pre-Listing Activities

  1. Review pre-appointment questions
  2. Research all comparable currently listed properties
  3. Research sales activities for past 18 months from MLS and public records databases
  4. Download and review property tax roll information
  5. Prepare unique “Opinion of Value” to establish fair market value
  6. Research property’s ownership and deed type
  7. Research property’s public record information for lot size and dimensions
  8. Research and verify legal description
  9. Research property’s land use coding and deed restrictions, zoning, etc.
  10. Verify legal names of owner(s) in public property records
  11. Prepare listing presentation package
  12. Perform exterior “curb appeal assessment” of subject property and area

Listing Presentation

  1. Give seller an overview of current market conditions and projections
  2. Review agent’s and company’s credentials and accomplishments in the market
  3. Present Opinion of Value Results to Seller, including Comparables, Solds, Current Listings and Expired
  4. Offer pricing strategy based on professional judgement and interpretation of current market conditions
  5. Explain the work the brokerage and agent do “behind the scenes” and agent’s availability on weekends
  6. Present and discuss strategic master marketing plan
  7. Explain different agency relationships and determine seller’s preference
  8. Review and explain all clauses in Listing Contract and Addendum and obtain seller’s signature

While Under Listing Agreement

  1. Measure interior room sizes or have professionally measured
  2. Confirm lot size via owner’s copy of certified survey, if available
  3. Note any and all unrecorded property lines, agreements and easements
  4. Obtain house plans, if applicable
  5. Review house plans and make copy
  6. Prepare showing instructions for buyers’ agents and agree on showing time window with seller
  7. Check mortgage/loan information
  8. Review current appraisal if available
  9. Identify Condo Corp. and management company if applicable
  10. Verify condo fees with management company
  11. Calculate average utilities or rates from last 12 months of bills
  12. Well Water: confirm well status, depth and output from Well report
  13. Verify security system, current term of service and whether owned or leased
  14. Prepare detailed list of property’s “inclusions and chattels with sale”
  15. Have extra key made for lockbox
  16. Verify if property has rental units involved. And if so:
  17. * Make copies of all leases for retention in listing file
  18. *Verify all rents and deposits
  19. * Inform tenants of listing and discuss how showings will be handled
  20. Arrange for installation of yard sign
  21. Review results of interior décor assessment and suggest changes to shorten time on market
  22. Load listing into MLS system

Data in MLS

  1. Prepare MLS profile sheet – agents is responsible for “quality control” and accuracy of listing data
  2. Enter property data from profile sheet into MLS listing database
  3. Proofread MLS database listing for accuracy – including proper placement in mapping function
  4. Add property to company’s active listings list
  5. Provide seller with signed copies of listing agreement and MLS profile sheet data
  6. Take additional photos for upload into MLS and use in flyers. Discuss efficacy of panoramic photography

Marketing the Listing

  1. Create print and internet ads with seller’s input
  2. Coordinate showings with owners, tenants, and other Realtors. Return all calls – weekends included
  3. Install lock box if authorized by owner. Program with agreed-upon showing time windows
  4. Prepare mailing and contact list
  5. Generate letters to contact list
  6. Order “just listed” cards
  7. Prepare flyers and feedback faxes
  8. Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability
  9. Prepare property marketing brochure for seller’s review
  10. Arrange for printing or copying of supply of marketing brochures or flyers
  11. Upload listing to company and agent internet site
  12. Mail out “just listed” notice to all neighbourhood residents with postal walks
  13. Advise network referral program of listing
  14. Provide “special feature” cards for marketing
  15. Submit ads to company’s participating internet real estate sites
  16. Price changes conveyed promptly to all
  17. Reprint/supply brochures promptly as needed
  18. Loan information reviewed and updated in MLS as required
  19. Feedback e-mails/faxes sent to buyers’ agents after showings
  20. Discuss feedback from showing agents with seller to determine if changes will accelerate the sale
  21. Place regular weekly update calls to seller to discuss marketing and pricing
  22. Promptly enter price changes in MLS listing database

The Offer and Contract

  1. Receive and review all Offer to Purchase contracts submitted by buyers or buyers’ agents
  2. Evaluate offer(s) and prepare a “net sheet” on each for the owner for comparison purposes
  3. Counsel seller on offers. Explain merits and weakness of each component of each offer
  4. Contact buyers’ agents to review buyer’s qualifications and discuss offer
  5. Confirm buyer is pre-qualified with co-operating salesperson
  6. Prepare and convey any counteroffers, acceptance or amendments to buyer’s agent
  7. Fax copies of contract and all addendums to closing attorney
  8. When offer to purchase contract is accepted and signed by seller, deliver to buyer’s agent
  9. Record and promptly deposit buyer’s money in trust account
  10. Provide copies of signed offer to purchase contract for office file
  11. Change status in MLS
  12. Provide credit report information to seller if property will be seller-financed

Home Inspection

  1. Coordinate buyer’s professional home inspection with seller
  2. Review home inspector’s report
  3. Negotiate payment and oversee completion of all required repairs on seller’s behalf, if needed

 

… and manage personal and specific details for each unique property

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